Monday, November 10, 2008
"Just For Men" Touch of Gray Commercial
You've all seen it. The commercial begins: "The generation that swore it would never get old."
Except it did. And now it's commodifying its own ridiculousness.
Black-and-white footage of dancing at Woodstock, slo-move images of surfing in Venice, awkward racial integration, a cougar dry humping a guy playing air guitar, the opening rift from a Cream song -- the works! Wow, that really does take me back to a time when nobody gave a crap. That sounds groovy.
Except the Baby Boomers actually really do give a crap. They care about themselves, their perceptions of themselves, and everyone else's perceptions of their perceptions of themselves. Self-conscious to a nauseating extent, they now use Baby Boomer imagery to sell something distinctly Baby Boomer -- hair-dye for men.
Preying on vanity all the way to the grave. Ya gotta hand it to them.
"Never trust anyone over 90!" Screw you.
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2 comments:
Yeah, but it still beats the High School Musical trilogy.
Thanks for keeping things real. This baby boomer has decided to let her hair go gray after 20 years of "highlights" and you wouldn't believe the horrified pressure not to from some of my friends and relatives. My 86-year-old mother still dyes her hair black. I don't think just because I dye my hair anyone will mistake me for 40. This also did not start with the baby boomers. It has been going on for thousands of years.
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